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Objectives
The participants will be able to:
- develop their project expertise while learning both the project's challenges and the project marketing,
- understand topic of business development,
- identify the necessary processes related to setting goals and the strategy definition in companies,
- systematize the general success factors of economic activity,
- understand issues related to company's development process,
- place the reference to its own business project and
- understand the development of alternative solutions in real business.
Target Attendees / Participants
Students of Steinbeis Master of Business Administration
Course Content by Units
Introduction: The strategic triangle of corporate development
The basic scheme of the company's development process:
- Conditions' current situation as starting points
- Corporate objectives as a basis for strategy development
- Strategies as a means to achieve corporate goals
- Overall process of enterprise development as a cycle
Detailed consideration of the single process elements:
- Analysis of the current situation
- Analysis of exogenous conditions
- Definition of corporate objectives - criteria and dimensions
Final consideration of the general success factors of companies:
- The principle of success factors systems
- The classic success factors of economic activity (according to Kurt Nagel)
- General success factors - Corporate success vs. Private success
- Industry-specific success factors
- Specific Success Factors
- Success factors from a customer perspective
- Conclusion
Teaching Methods
Classic lecturing
Free, interactive class discussion
Small group work
Literature
Faix, W. G. / Schulten. A. / Keck, G. u. a. (2006): Management von Wachstum und Globalisierung Best Practice, Band 1,1. Auflage, Steinbeis Edition.
Faix: W. G. / Kisgen, S. / Lau, A. u. a. (2006): Praxishandbuch Außenwirtschaft: Erfolgsfaktoren im Auslandsgeschäft, 1. Auflage, Gabler.
Faix, W. G. / Zywietz, T. / Schulten, A. u. a. (2003): Going International: Erfolgsfaktoren im Auslandsgeschäft. Erfahrungen, Losungen und Perspektiven, 1. Auflage, Steinbeis Edition.
Faix, W. G. / Buchwald, C. / Wetzler, R. (1994): Der Weg zum schlanken Unternehmen, 1. Auflage, Moderne Industrie.
Nagel, K. (1993): Die 6 Erfolgsfaktoren des Unternehmens: Strategie - Organisation - Mitarbeiter - Fuhrungssystem - Informationssystem - Kundennahe, 5. überarbeitete Auflage, Moderne Industrie.
Schumpeter, J. A. (1997): Theorie der wirtschaftlichen Entwicklung: Eine Untersuchung über Unternehmergewinn, Kapital, Kredit. Zins und den Konjunkturzyklus, 9. Auflage - unveränderter Nachdruck der 1934 erschienenen 4. Auflage, Dunker&Humbolt.
Skambrakes, J. / Lörcher, M. (2002): Projekt-Marketing: Wie ich mich und mein Projekt erfolgreich mache, 1. Auflage, Gabal.
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