European Master and Certification Program
in Risk Engineering and Management

F7-2:
Principles of International Management

Course code: 128031
Language of instruction: English
Lecturers: Prof. Dr. Dr. h.c. Dirk Linowski (Steinbeis University Berlin), Riccardo Vecchiato (Kingston Business School)
Assessment: Defined in the module

Short description

This course aims to introduce attendees to international business management. They will learn the driving forces that shape the international environment, with a special focus on the globalization of information and communications techniques, which increase the importance of the Internet and the e-business. The course will then highlight the regulations and techniques to enter a foreign market and present the tools needed to face their specific challenges.

Objectives

The participants will:

- acquire skills needed for understanding challenges in foreign market entrances,

- be familiar with different management tools used in foreign market presence,

- be able to use models for business development prediction at foreign markets and

- be able to use different management techniques for running business in different cultural zones.

Target Attendees / Participants

Students of Steinbeis Master of Business Administration

Course Content by Units

Introduction to International Business Management

Role of globalization (especially regarding the Internet and e-business)

International strategies and competitive advantages

Market entry strategies for international markets

International marketing strategies


International networks and their management

Teaching Methods

Classic lecturing

Free and interactive class discussion

Literature

Deresky, H. (2013): International Management: Managing Across Borders and Cultures, Text and Casses, 8th Edition, Prentice Hall.

Faix, G. W. / Kisgen, S. / Lau, A. u.a. (2006): Praxishandbuch Außenwirtschaft: Erfolgsfaktoren im Auslandsgeschäft, 1. Auflage, Gabler.

Hill, C. W. L. (2007): International Business: Competing in the Global Marketplace, 7th edition, McGrawe-Hill Professional.

Kutschker, M. / Schmidt, S. (2006): International Management, 5. bearbeitete Auflage, Oldenbourg.

Mead, R. (2009): International Management, 4th Edition, Willey-Blackwell.
For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
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Contact: via email sti889@risk-technologies.com or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: F7-2:, generated on April 19, 2024)