European Master and Certification Program
in Risk Engineering and Management

B6/F1-1:
Management of Strategies

Course code: 181776
Language of instruction: English
Lecturers: Rolf Seebauer
Assessment: Defined in the module

Short description

The course will provide tools and techniques needed to understand different corporative and strategic analytical tools and methods needed for successful entrepreneurial activity. The participants will be able to bring decisions based on different complex economic and strategic interrelations. 

Objectives

The participants will:

know the basics of strategy studies,

be introduced into the corporate and strategy an analytical tools and methods,

acquire a basic understanding regarding the complexity of economic and strategic interrelations,
 
develop their methodological skills regarding management responsibilities, and,

obtain incitement for entrepreneurial mindset, planning and acting in a strategic context.

Target Attendees / Participants

This module is targeted to current master of engineering students who are going to be involved in strategic decision-making and implementation.

Course Content by Units

The course will cover following topics:

Basics: development, subject and levels of strategic management

Tools for business analysis
- Problem and vulnerability assessment
-Success Factors Analysis
-Market analysis
-Financial and cost analysis

Tools for strategy analysis
-Strategy Definition
-Empirical Findings
-BusinessVision
-Strategic Analysis
-Strategic Options

The Portfolio Analysis
-Objectives and contents of the method
-Use of portfolio methods
-Specifications and critical appraisal

The strategic positioning at the corporate level
-Growth Strategies
-Consolidation or shrinking strategies
-Offensive vs. defensive Strategies
-Internationalization Strategies

The strategic positioning at the business unit level
-Core market vs.niche
-Cost leadership
-Differentiation
-Change vs.adaptation
-Mixed Strategies

Teaching Methods

Classical lecturing

Free, interactive class discussion

Small group work

Literature

Hamel, G. / Prahalad, C. K. (1997): Wettlauf um die Zukunft: Wie Sie mit bahnbrechenden Strategien die Kontrolle über Ihre Branche gewinnen und die Markte von Morgen schaffen, 2. Auflage, Uebereuter Wirtschaft

 

Hamel, G. (2001): Das revolutionäre Unternehmen: Wer Regeln bricht gewinnt, 1. Auflage, Econ

 

Hill, C. W. L. / Johnes, G. R. (2004): Strategic Management: An integrated approach, 6th edition, Houghton MifflinCompany

 

Muller-Stewens, G. / Lechner, C. (2005): Strategisches Management - Wie strategische Initiativen zum Wandel fuhren, 3. aktualisierte Auflage, Schaffer-Poeschel

 

Nagel, K. (2002): Praktische Unternehmensfuhrung: Analysen - Instrumente - Methoden, 1. Auflage, Moderne Industrie

 

Porter, M. E. (1999): Wettbewerbsstrategie, 10. durchgesehene und erweiterte Auflage, Campus Porter, M. E. (2000): Wettbewerbsvorteile: Spitzenleistungen erreichen und behaupten, 6. Auflage, Campus

 

Simon, H. / von der Gathen. A. (2002): Das grolie Handbuch der Strategieinstrumente: Alle Werkzeuge fur eine erfolgreiche Unternehmensfuhrung, 1. Auflage, Campus


For more information about the European Master and Certification Program in Risk Engineering and Management in general, go the Homepage.
For more information about the European Master Program in Risk Engineering and Management in general, go the Master Study page.
To see more courses in the curriculum, go to The curriculum page, or by date and topic go to the Calendar of Courses page.
Contact: via email sti889@risk-technologies.com or phone +49 711 1839 781 or +49 711 1839 647
(Course profile ID: B6/F1-1:, generated on September 21, 2018)