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B3
International Business
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Course code: 181775
Language of instruction: English
Duration of the course: 30 days (270h)
Lecturers: Prof. Dr. Aleksandar S. Jovanovic (Steinbeis EU-VRi GmbH)
Assessment: C Transfer Paper
Credit points: 6 CPs
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Short description
This module aims to present a clear picture of the global and ever-changing business environment. Firms engaging in international activities will have to face other challenges than the ones focusing on their national or well-known regional markets for their whole activities, but will also be able to grab other opportunities. Internationals markets and organizations shape a different environment with own rules and traps that this module will highlight. Beyond the classical economic principles and regulations, the module will also emphasize on the importance of cultural differences and gives some outlooks, including amongst other the concept of corporate social responsibility.
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Objectives
At the end of the module, students are able to:
-have a sound understanding of current event in the international economy
-identify and understand major trends in international markets
-have an overview of the international organizations and their roles
-know the basics of international trade regulations
-determine appropriate strategies to capitalize on global business opportunities
-understand the importance of culture and its impact on communication and behavior
-Understand and apply principles and practices related to corporate social responsibility
Target Attendees / Participants
This module is targeted to current master of engineering students who will be involved in commercial, financial, planning, legal and other professionals aiming to increase their knowledge of international business development.
Course Content by Units
-policy issues in the area of trade in imperfectly competitive markets
-international agreements on trade and related policies
-objectives and history of the GATT
-establishment of the WTO and the emergence of 'new issues' in international trade
-interaction of organizations and their environment
-allocation of resources
-consequences of business decisions for individual organizations and the economy as a whole
-corporate pricing and decision-making
-transaction cost economics
-impact of macroeconomic environment and policy on business
-successful management of cultural differences as factor of success of IT and other projects
-multicultural contexts – what you should know, what you should do, what you should not do
-multilingual environments in international project
-essentials of Business communication & Elements of Human Resources Management in multinational projects
-iCSR main concepts and decision making framework
-risk management and/in iCSR and technology related issues of iCSR - Life Cycle Analysis
-iCSR reporting - GRI G3
-SRI (Social Responsible Investing) and iCSR
Teaching Methods
This course includes:
-Introductory note explaining aim and structure of the course
-Ex cathedra lecturing illustrated by number of examples
-Brainstorming sessions and practical work
-Repetition of all course units and main issues
-Case Studies
Literature
Defined in the courses
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